Kisharon is responding to Jewish Legacy’s powerful new What Is The Point? campaign with an appeal of its own.

Jewish Legacy makes clear in the campaign in the Jewish press and social media this month that without legacies, today’s charities and causes will no longer exist for future generations.

In its appeal, Kisharon answers Jewish Legacy’s poignant: What Is The Point? with moving pictures of individuals in Kisharon’s care and the words: #thepointis.

Eight different shots taken across Kisharon this week will be appearing soon in newspapers across the community.

Marketing Consultant Beverley Kaye who was responsible for the response from Kisharon, said: “The Jewish Legacy campaign is an especially powerful one that brings home its message with great clarity.

“Ours provides the answers by showing all we take for granted now – pupils at Kisharon School, people we support in employment and in homes of their own – but all this could be lost forever. The fact that charities rely greatly on legacies is not often talked about, but sadly, it’s true.”

To leave a legacy to Kisharon: natasha.woolf@kisharon.org.uk